This week our ideas became more finalised as we had a series of meetings with band member Jamie Makower where we discussed the song that would fit our music video would be their song 'Sit Down and have a biscuit' which can be found on their myspace page and is already recorded and avaliable to use. We worked on our story board bringing together all the elements that we have previously found from the music videos we gathered our inspiration from. We also looked at a new video which the band have recomended http://www.youtube.com/watch?v=XK9dmlVDINA I really like the quick cuts in this video and we decided we would incorporate these into our video. We have discarded some of the previous ideas we had come up with such as BOB- 'Nothing on You' as well as the various Florence and the Machine videos we looked at as we want a more simple music video as we I feel this will compliment the bands music and genre more.
The background to the music video is also a important thing to consider when studying and looking at the creation and production as well as distribution of the music video and I began to look at the history and ideas behind MTV. MTV is an American networked based in New York and its original purpose was to play music videos guided by an on-air host and would play music videos 24hours for 7 days a week. It was created by media executive Robert .W. Pittman who later became the President and Chief Executive officer of MTV Network. MTV has a profound impact on the music industry and has become a central location for news on music events and promotion. From the channel it produced a number of sister channels, as well as MTV offering a number of non music programs as well. When MTV began it was a channel mainly dedicated to rock music however in 1991 Nirvana was aired frequently on the channel leading to the rise of alternative rock videos from bands such as Radiohead, The Smashing Pumpkins and R.E.M all of whom are in some way linked to the bands which we gathered our inspiration from. Over time the amount of music video shown on MTV has reduced, in 2000 there was up to eight hours a day of music compared to 2008 when there was only three hours a day. Now MTV has a number of specialised channels dedicated to the various genres of music so that the audience can chose what style of music they like and watch a channel dedicated to this genre of music.