The Indie Genre

When beginning research on the genre we decided to look at which was indie, I looked at many websites and search engines to gather a better perspective on what this genre was and how i would create a music video that would fit inside the regulations of this genre.

Independent music is often generally abbreviated as 'indie', this is a term used to describe independence from major commercial record labels. Indie artists are know for placing on maintaining complete control of their music and careers, releasing albums on independent record labels (sometimes self owned and operated) and relying on touring, word of mouth, airplay on independence and the internet for promotion. Indie sound is music written for love, not the love of money or because you have to follow the record companies guidelines. Most indie sound is based on 'unplugged' or live sounds without the aid of auto- tune or filter, computers or programs. We have been studying this genre because of this is the type of genre the song we have chosen by 'The Proletariats'.

Indie bands give off a vibe of 'coolness' that they only care about their music. The have a certain look about them which can be seen in bands like Metronomy and The Maccabees. They have simple or abstract music videos usually containing the band as well as their album covers seeming to give the impression they are artistically done on a budget, which both of these ideas we used throughout the production of both our music video and our single cover. These bands also tend to be more artistic and aren't trying to appeal to a mass audience, rather its more the audiences choice if they want to listen / follow them or not.

Proletariats is a word used to describe a lower social class, which creates a sense of irony in the band name as the band is formed of privately educated school boys and this name doesn't reflect their background but does fit in with the indie genre of irony in their name, as well as the title of the band being clever rather than predictable, which was also something we wanted to create in our video.